Pop-Tarts sushi bar.

As if Times Square wasn’t crowded enough…

On August 10^th, New York City was introduced to “Pop-Tarts World.” Apparently Pop-Tarts have gone beyond the simple toaster snack. The store is on 42^nd Street between 6^th and Broadway (right near Bryant Park) and the menu will serve (according to the New York Times):

“Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety; and Ants on a Log, which is celery, peanut butter and chunks of the Wild Grape version.”

Not to mention Pop-Tart sushi. Wait, come again?

Three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up.

Just like your average California roll.

In addition to food, Pop-Tarts World (according to Gothamist) will have many interactive features.

A multi-sensory café serving a variety of Pop-Tarts toaster pastries, as well as exclusive Pop-Tarts-inspired snacks, assorted bakery items and custom ice cream creations

A ‘varietizer’ machine, which allows shoppers to build their own customized box of Pop-Tarts toaster pastries to take home

A custom T-shirt creation station

A touch screen video stations that provide interactive entertainment and access to social media portals

The world of Pop-Tarts has clearly changed since I was a kid. The biggest change? Now there is a world for Pop-Tarts.

Thoughts on this new NYC establishment?

Photo credit: Gothamist