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SHEI Magazine is a University of Michigan student-run fashion, art, and pop culture publication. Everything from the photography, writing, modeling, editing, and publicity of our bi-yearly print publications and monthly digital mini is created by students who attend the University of Michigan. Founded in 1999, SHEI Magazine continues to produce issues of professional quality, as well as provide real-world experience to students interested in journalism, publishing, and the fashion industries.

Features

Moschino: Can I Get Fries With That?

Mariam Sheikh

MOSCHINO (mos-kino).

The Italian brand has been around since the 80s, however it is just starting to get worldwide attention.

Why?

Jeremy Scott. The American fashion designer became Moschino’s creative director in 2013 and launched his vision during their fall 2014 fashion show.

Unique. Eccentric. Just some of the words that can be used to describe Scott’s collection. However, brilliant, high fashion and simplistic is what we see. Moschino is what the world wants.

Drawing upon recognizable household names and brands, Scott debuted the unthinkable in 2014. It’s not everyday that high fashion is affiliated with the likes of McDonalds, Hershey’s or Spongebob.

However, there is something invigorating about his collections.

While not all pieces in the fall collection were centered around food or cartoons, the ones that were not emphasized the brand. The Brand, the Brand, the Brand.

Scott has got Moschino on everyone’s mind. From the chunky belts that don the signature name to the emblazoned dresses and bags, it is a true spectacle.  You might think that these designs are so incredibly childish and crazy that no one would wear them, and but surprisingly, its the blatant eccentricity and whimsy of the looks that have people dying to wear Moschino.

Most recently, he debuted Moschino’s Spring 2015 collection. Just when people were getting used to the idea of McDonalds becoming a fashion staple, he stunned the world again. This time by redefining ideas of the modern Barbie. Barbie has been and is the symbol or representation of the ideal female (no matter how incorrect or insensible that ideology is). Barbie has everything going for her, Barbie wears Moschino. Moschino is everything.

MOSCHINO: Too crazy to wear? Too crazy for fashion? Never. Moschino is pure childish genius.

xoxo