New Shinola Collections Celebrate Women in History
This November, Detroit-based luxury brand Shinola unveiled its latest highly-anticipated accessory collection: the first-of-its-kind “Shinola Jewelry.” To lead this bold new direction, the watchmaker recruited Pamela Love, one of New York City’s most experienced and innovative jewelry designers. Love is a CFDA winner for design and sustainability, whose eponymous line is carried in luxury stores the world over.
Recently, Love was even invited to contribute to Hillary Clinton’s Made for History collection of apparel and accessories. For Shinola, Pamela Love represented the ideal partner not only for her bold design perspective, but also for her commitment to domestic manufacturing and creating American jobs.
The 54-piece Shinola Jewelry collection includes everything from dainty layering pieces to bold statement-makers, each typically available in a variety of metals. Love's signature aesthetic touches are present (especially in the playful buckle rings and stunning stones), delicately balanced with Shinola's own hallmarks (“lightning bolt” logo and metallic "lugs") to enhance the collaborative nature of the designs. Much of the collection is also designed to be engraved, as each piece is meant to be an "heirloom," passed down for generations to come.
Shinola Jewelry isn’t the brand’s only recent foray into celebrating American women: just last month, the brand paid homage to poet and activist Maya Angelou with the fourth release in their Great Americans Series of commemorative watches and accessories. Angelou is the first woman to be selected for this honor. Previous honorees include the Wright Brothers, Henry Ford, and Muhammed Ali.
So what's next for Shinola? Only time will tell. But as the conversation about the role of American women in history grows louder, we can only hope Shinola keeps up the trend.