Maven Launch Party (Ann Arbor, MI)
On Thursday February 25, General Motors took over Ann Arbor’s historic Michigan Theatre to celebrate the launch of Maven, its new vehicle-sharing service. SHEI was on scene to cover the event and get you all the details behind this innovative approach to transportation.
Maven is a mobile app-based platform that allows members to rent GM cars for as little as $6/hour. Interested UM students and faculty can enroll for free here.
Everything from vehicle selection to unlocking is done through Maven’s intuitive smartphone interface. Users choose between a small, medium, or large vehicle, then simply venture to one of 21 lots throughout Ann Arbor to retrieve their vehicle. Ann Arbor is Maven’s first major city.
The launch event included live music from Moon Taxi and local artist Dan Henig. Partygoers sampled Bon Bon Bon chocolates, DROUGHT juices, and Detroit’s own Cynt-sational Popcorn. Performance artists The Bumbys were the highlight of the night, providing “A Fair and Honest Appraisal of Your Appearance” to an enthralled crowd.
Maven bills itself as a mobility-enabler. As opposed to ride-sharing apps like Lyft (which offer one-way transportation but little else), Maven grants users flexibility at a rate much lower than other vehicle-sharing competitors. Vehicles rented through Maven also include a host of support features in and out of the app, like GM’s OnStar system.
"GM is at the forefront of redefining the future of personal mobility," said GM President Dan Ammann, in a press release. "With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future."