This past week, Beyoncé took to Instagram to reveal her new line of activewear, named Ivy Park. The name “Ivy Park” is an ode to her daughter Blue Ivy and the park she used to run through in Houston. At a glance, the collection looks simplistic yet bold and takes inspiration from men's and women's sportswear alike. You'll see lots of boxy graphic tees and chic sports bras, as well as boxer-esque waistbands adorned with block font "Ivy Park" and a whole range of cheeky swimsuits.
Queen Bee’s entry into athleisure has not gone unnoticed. The sportswear powerhouse Lululemon took to Twitter to give their opinion on the popstar's collection, posting "They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own". The Tweet has since been deleted. While Lululemon's sales have soared this past year, the Vancouver activewear company is in the hot seat over product quality concerns (aka, the see-through "Pantsgate" scandal) and derogatory comments from the company founder Chip Wilson, who once publicly stated that "some women's bodies just [didn’t] actually work" with their clothing. Not a great look, Lulu.
Competition aside, does Ivy Park have what it takes to compete with the likes of Lululemon and the ever-growing list of fashion-inspired fitness brands? In honor of Beyonce’s newest line, here are five reasons you should consider repping Ivy Park:
1. You can wear Ivy Park anywhere
Athleisure is all the rage, kids. With movable fabrics incorporated into sleek designs, this collection is meant for a range of lifestyles and activities. As one of the most influential style icons in the world, you can trust Beyoncé to deliver quality pieces that embrace fashion and function.
2. Ivy Park's promo video will give you chills
Check out Ivy Park's refreshing take on fitness motivation. And then go find your park.
3. Ivy Park goes bold and minimal
We all love Beyoncé (Drake got it right on that one), but we don't all rock the same style. Fortunately, the first Ivy Park collection will have something for everyone. From statement graphics to simple and functional leggings, no style is excluded - meaning you can rep Beyoncé however you want.
4. Ivy Park is feminist as hell
And Beyoncé loves us back. The collection is designed to a variety of women's shapes and a variety of price points, according to Vogue. The name itself celebrates femininity and motherhood. So if you're put off by some of the attitudes surrounding brands like Lululemon (who admittedly excludes certain body types from their designs), Ivy Park should definitely be on your list.
5. Ivy Park is destined for greatness
From Beyoncé's surprise album release in 2013 to her captivating video for Formation this year, we have come to learn that she doesn't do anything that isn't innovative and bold - and it sells. Her Formation tour is set to pull in more than $200 million in 2016. It's safe to say Queen B knows what she's doing and you should get your hands on Ivy Park before it's too late.
Interested? Ivy Park is set to release April 14. Find it online or in store at Net-a-Porter, Topshop, and Nordstrom.