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SHEI Magazine is a University of Michigan student-run fashion, art, and pop culture publication. Everything from the photography, writing, modeling, editing, and publicity of our bi-yearly print publications and monthly digital mini is created by students who attend the University of Michigan. Founded in 1999, SHEI Magazine continues to produce issues of professional quality, as well as provide real-world experience to students interested in journalism, publishing, and the fashion industries.

Why Fashion Bloggers Matter

Features

Why Fashion Bloggers Matter

Madi Kantor

New York Fashion Week remains the most important holiday for all of those obsessed with fashion and nothing appears to have the ability to change that. However, what has changed is the way in which Fashion Week is presented to us, thanks to the rise in power of fashion bloggers. No longer do we have to wait for print fashion magazines or designers to release photographs of their work, now we have non-stop coverage on the Instagram, Twitter, and Snapchat accounts of these individuals. Fashion bloggers aren’t just important for their immediate coverage of high end events, but also for the position they have as the middle ground between designers and the everyday fashion lover.

With bloggers getting more power, they also get bigger perks like front row seats to NYFW

With bloggers getting more power, they also get bigger perks like front row seats to NYFW

With the rise of social media and blogging, the power of fashion bloggers has finally been validated by editors and designers. The recognition of the capability that bloggers have to persuade consumers has led to unique privileges. Sadly, no matter how hard we try, not all of us are invited to sit front row for New York Fashion Week, but many bloggers are. These individuals are the newest form of labor used by designers, as their potential to spread the word about up and coming lines has been quickly recognized. Not only does this benefit the designer directly, but it also brings a new form of connection to us fashion addicts. Now, we can scroll through post after post, pretending that we, too, were five feet away from Marc Jacobs.

Fashion bloggers also matter because they make street style mainstream and resurrect old trends. In current years, street style has started to become recognized as high fashion and has recently been reflected on the runway. This is only happening because fashion bloggers mediate the relationship between high end designers and the public, getting old vintage trends or lower end pieces revolutionized and turned into something that can be worn on the runway. The fashion industry has been profoundly influenced by the rise in bloggers, especially in regards to street style, as high end brands have been almost forced to incorporate edgier styles. Street style, and its recognition in the sphere of high fashion, is an important change because it gives more people the ability to reflect their personal style in a way that can now be instantly labeled as “fashionable.”

Perks of being a fashion blogger include: front row seats to runway shows, glamourous trips around the world, and free products. Of course, bloggers spend a countless number of hours collecting their content and forming relationships with designers, but the bonuses they receive don’t hurt. The life that they depict through their social media is almost contagious. Who wouldn’t want to be front row at Oscar de la Renta’s show or spending the night in a hotel that looks over Big Ben?

In our modern world, we see almost everything through a screen. The fashion industry has learned to adapt to this by focusing its attention on bloggers. These individuals have the perfect position between the public and high end designers and are, therefore, able to relay trends and opinions in both directions. This has helped street style, which was formerly seen as low bar, transform into something reflected in different Fashion Week runway shows around the world. If you’re looking for some inspiration from fashion bloggers and don’t know where to turn, here are three that I have found to be some of the best; Atlantic-Pacific, Hello Fashion, and MyFashDiary.