Pop Some Tags: The Difference Between 99 Cents and 99 Dollars
Before Macklemore, thrift shopping was a pastime that wasn't glorified, popularized, or even really considered as a trend. Shopping at places like Salvation Army and Value World was for people who couldn't afford other wise, and the reused styles and baggy, worn clothing was never considered "cool," or it certainly never was publicized as such. But now that thrift shopping has surfaced as a legitimate method of getting clothes, trends that formerly belonged on broken hangers or under fluorescent lights are being recycled into popular brand-name fashion, which really puts a wrench in the traditional thrifting. The largest example of this phenomenon of playing up thrifted fashion and selling it for a high, brand name price, would be Patagonia's fleeces. Sold in an assortment of what seems like fashionably ugly patterns, the fleeces have risen in popularity over the last few months. They look like a great thrift store find, however, in reality they are just as if not more expensive than other brand-name products of the same caliber. It's as though the company saw the rise in thrift store clothing's popularity and harnessed it to sell their products.
What it seems that people don't understand, is that buying clothes that look thrifted for brand named prices is what Macklemore would call getting "swindled and pimped" and the reason that thrift store style has become so popular and trendy is because of the merit of the search — burying yourself arm deep in racks and racks of terrible clothing and finding that one thing that is the perfect combination of awful and awesome. It's the feeling of saving your money and feeling "hella happy for it" because it's a bargain. So don't go wasting your money trying to join in on a fashion trend.