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SHEI Magazine is a University of Michigan student-run fashion, art, and pop culture publication. Everything from the photography, writing, modeling, editing, and publicity of our bi-yearly print publications and monthly digital mini is created by students who attend the University of Michigan. Founded in 1999, SHEI Magazine continues to produce issues of professional quality, as well as provide real-world experience to students interested in journalism, publishing, and the fashion industries.

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The Best of Bloggers

Hannah Schiff


Throughout the last few years, bloggers have taken over the fashion scene. Online fashion blogs have come and gone, however one blog that has not only lasted, but continuously improved over the years is Cupcakes and Cashmere. Cupcakes and Cashmere, written by Emily Schuman, focuses on fashion, food, decor, beauty, DIY, and has recently started series posts. Emily Schuman lives in Los Angeles and started posting original content on her blog in 2008; six years later, her blog is bigger than ever.



Many aspects of the blog have changed over time, but her originality and vision for the blog has stayed the same. The appearance of her blog is clean, simple, and chic. It also includes original photographs that are taken by Emily or her husband. Her unique photographs complement her content perfectly and separate her blog from the many others.  All the posts she writes are interesting, personal, and inspirational. "More than a blog, Cupcakes and Cashmere is a mantra and aesthetic that celebrates the little pleasures of life." - Emily Schuman


One of her series posts is called "Five Things" which she publishes every Friday. Emily highlights five things that have made her happy that week. Reading these Friday posts can always brighten your day and put you in a great mood for the start of the weekend. One of favorited "Five Things" post addresses a time when Emily lacked inspiration. Her solution is a change of scenery. "A small shift in your physical perspective can usually help reset your creative side..."


Along with her blog, Emily participates in numerous other projects. Last year she published her first book, Cupcakes and Cashmere, and has collaborated in the past with designers like Coach. Part of Emily’s success comes from her extreme commitment to her blog and goals to keep expanding her brand. Cupcakes and Cashmere is the perfect blog to browse every morning for inspiration to start your day. Whether it is a great outfit, a delectable recipe, or interview tips, Cupcakes and Cashmere will not disappoint!

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